How to write Press Release on Event

Meaning of Press Release

An event announcement press release is a formal invitation to an event or a formal statement given by a company, a society, or a prominent individual (usually with the help of a PR) to the newspaper and reporters interested in covering a story.

Want to know how to write press releases for upcoming events, here are some steps for you : 

1. Know your target audience.

Determining who your target audience is will help you create a press release that resonates with your audience. The best way to do this is by creating a profile based on your audience demographics, i.e., their age, gender, income range, interests, and values. By knowing who your readers are, you can appeal to them directly and encourage them to attend your event.

2. Format your press release correctly.

Your press release for upcoming event should be broken down into several parts to ensure it is easy to read.

Write a catchy headline.

Write an attention-grabbing headline in the title case. Keep it short and be sure to include important details like the name of the event, the event theme, and the location.

Include a dateline and lead paragraph.

Include the date that you want the press release to be published followed by a lead paragraph. The lead paragraph should answer the five Ws: "Who, what, when, where, and why?" This will provide the reader with all the information they need to decide between attending your event. Be sure to keep the lead paragraph short (1 - 4 lines).

Write the body of your press release.

The body is where you will get to expand on the event and be as descriptive as possible. In 2-3 paragraphs, describe the theme of your event, the significance of the date and location, who the guest speakers/performers are, and ultimately, why people should attend. At the end of the body, include a Call to Action telling readers where they can sign up for the pre event press release sample, purchase tickets, or visit the event website.

3. Include visuals.

If you have pictures or videos you would like to share with your audience, embed an image or two in the body and add links to a website where your readers can learn and see more.

4. Include a boilerplate and contact info.

A boilerplate is a short paragraph that provides details about your company, similar to an "About" page on your website. It describes your organization and its core principles. Finally, the contact info should include your organization's details, including a website link and the name and telephone number of the person who can be contacted for additional information.

Main Components of the Event Press Release

When you write an press release after event, you’ll add more info here and there or make an accent on some parts. Yet, we recommend you follow a standard template format of an event press release template:

The title is the first thing any person will see in your press release. It must be eye-catchy to attract more attention and clearly explain what will be spoken about. It should include an informative reason, as well as the name of the event that will be discussed in the text.

Lead is the information basis of the text. You should explain in a few sentences the main idea of an event in this section. Reveals the material in one or two sentences, briefly answering the question: “What is this press release about?”

The body of text or the bulk of the press release reveals all the details of the information guide. There may already be figures, facts, statistics, and other intriguing details. Remember that the most important information should be communicated in the first paragraph.

Quote. A comment or expert opinion is a decoration of your text and a great tool to make the material brighter and more lively. And when necessary, the quote makes it possible to highlight the newsmaker, and pay attention to the key figure associated with the nonprofit event press release.

Info Help. Brief and clear information describing the event. You can include the history and main achievements of the brand, as well as elements of identity, for example, the logo. Visual images and links. Add media associated with the event. It can be a photo report or its poster, infographics, banners, promo photos, and more.

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