Understanding Everything About Engagement Rate on Instagram

Imagine you create an amazing Instagram post and do not get as many likes as expected; it hurts, right? Yeah, that is why you need to increase your Instagram engagement. But how? Chill! You are at the right place. Your content is fine and good; you just need to make and adapt certain strategies. 

Check on your competitors to know how it works for them. To check them anonymously, use Instagram private story downloader, which you can also download. Even amazing content on Instagram may go unnoticed. You don't have to worry about here we are here. Come on, let us go deeper into some practical tips to increase your Instagram engagement. 

What is Instagram Engagement? 

Instagram engagement is something beyond just follower counts. It is all about how your audience interacts with you and your content. Everyone needs engagement on Instagram, from content creators to brands and entrepreneurs. 

There are many engagement metrics apart from likes, saves, shares, and comments. Other metrics you have to note are DMs, swipe-ups, hashtag usage, and mentions. 

Why Engagement Metrics are Important? 

Engagement on Instagram is important for two main reasons. Firstly, it says how your audience interacts with your content. In simple words, the more engagement you get, the more relatable your content will be. Once you know the preferences of your followers, you can easily create content that gets more engagement later. 

Secondly, the engagement you get influences Instagram's algorithm as well. The more the algorithm pushes your content to the Discover page to other users, the more visibility your content gets. 

What is a Good Instagram Engagement Rate?

A good engagement rate on Instagram is usually between 1% and 3.5% or more. Less than 1% is considered a low engagement rate, and 3.5% or more is a considerable one. But if we look deeply, 6% is highly sustainable and great. 

However, the considerations of good engagement depend on various factors. Such as the niche you are in, your target audience, and their demographics. Engagement rates will also differ by the category of influencers. 

For a nano influencer with around 1k - 10k followers, an engagement rate of 2.19% is considered good. On the other hand, celebrity influencers who have over 1 million followers have an average engagement rate of 0.94%. 

If you want to calculate your engagement rate by dividing the number of followers, likes comments you receive per post by the total number of followers you have and multiplying the number you got by 100. And if you want to increase your engagement rate, you can start creating more videos by focusing on the video content. 

How to Increase Your Engagement Rate Instantly?

1. Use Different Content Formats

If you want to increase your engagement rates, firstly, you should try mixing all different formats of content. That is when you will know what works and what doesn't. As Instagram allows you to post content in different formats, you can try everything. For instance, if you post a reel today, try posting a carousel post the next day. 

Moreover, it's better to have an equal balance between all formats, which will give you deeper engagement. You have to be consistent on reels as well because reels are more likely to appear on your non-followers feeds. Similarly, post on other formats to engage your followers. 

Pro Tip:

Carousel posts with trending music perform better than single-image posts. Carousel posts drive 12% more engagement compared to single-image posts on Instagram. 

2. Make Use of Interactive Stickers on Stories

Instagram Stories is a fantastic platform to post content, as it keeps up with your followers' engagement. In addition to Instagram stories, add interactive stickers, which are more likely to increase your engagement rate on Instagram and boost your visibility as well. 

You can use polls, Q&A, and even sliding scales on your stories. This, in fact, creates an urgency among your followers to interact with you as it is only available for 24 hours. These features on Instagram act as an extra point for engagement as they trigger your followers to engage with your content. 

Additionally, stories let you have immediate feedback and reply straight to your DM's. This helps you build loyal connections among your audience. Use FuzTools to check on your competitor's story anonymously. Get inspired on how they use all these interactive features as well. 

Let Us Have a Quick Wrap Note

In conclusion, increasing your engagement starts with creating quality content with creativity and a little bit of strategy. Create content on what your audience wants and loves to see. Also, you should focus on delivering quality content that keeps your audience stuck to your profile. Remember that consistency is very important when you really wish to increase your engagement rate, especially on platforms like Instagram. Come on, start creating engaging content that keeps your audience engaged now.