Why Your Business Needs Market Research Transcription: 5 Key Facts

Market research is about getting the opinions of individuals. To get strong, useful opinions, most market researchers strive to accumulate as much data as possible.

Why Your Business Needs Market Research Transcription: 5 Key Facts

Having the research audio transcribed enables quoting more easily. Focus groups, overall, focus more on detail instead of on your average survey-based market research, so you’ll need to invest in verbatim transcription to ensure that no one is skipping a beat. 

 

To show the research results, transcription can assist with facilitating your understanding by showing the material in a single easy to search document. Now you will not be stuck at your desk for a long time in a continuous cycle of “pause, play, write. Pause, play, write.” 

 

There is Genuine market research transcription services that makes it easier to convert informative audio into a written document to find exactly what you’re searching for instead of trying to search within the audio. 

 

To put in very simple words, transcribing will help you keep written record of the entire information covered in the source audio or video files. So, contact us today for any transcription requirement.

 

Right from designing products to planning marketing strategies and researching the target market, transcription can be used at any point in the marketing field. Be it training sessions, interview/ survey with the target audience, information regarding the target demographics or product research etc., the audio and video containing such content can be easily transcribed in text format.

 

Why Business needs Market Research

 

Small businesses contribute a major proportion of the business world today. Hence, they set up their business with a small investment and a business idea that is expected to work wonders for them.

 

Your translation for small businesses can surely prosper in this competitive world, if you follow the translation trend in a proper manner. If you want to remain restricted to a particular niche that speaks your language, it’s okay to neglect translation. 

 

  • Nearly 72.4% customers prefer to make a purchase from the brand that communicates in their native language. 

  • Approximately 49% of experienced market analysts agree that localized marketing is the easiest way to boost the business profits and growth. 

  • They believe that localized messages help in increasing the demand of a specific product/ service/ brand. 

  • 50% of the customers give more value to the product information (in their native language) than the price. 

To put it in simple words, translation is the perfect medium through which businesses can reach out to customers and outperform the competitors.

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