WooCommerce Custom Product Tabs: Enhance Product Pages with Organized Information

Ecommerce Mar 12, 2025 20 Add to Reading List

Introduction

Providing clear and structured product information is crucial for a great shopping experience in WooCommerce. However, the default WooCommerce setup offers only a few basic product tabs, such as Description, Additional Information, and Reviews. These may not be enough to present detailed specifications, FAQs, shipping policies, or warranty details.

That’s where WooCommerce Custom Product Tabs come in. With this feature, you can:
✔️ Add unlimited custom tabs to product pages
✔️ Organize product details neatly for better readability
✔️ Provide extra information such as videos, technical specifications, and user guides
✔️ Enhance customer trust and reduce cart abandonment

In this blog, we’ll explore:

Why custom product tabs are important
How to add custom product tabs in WooCommerce
The best plugins for custom product tabs
How to optimize tabs for better conversions

Why Use WooCommerce Custom Product Tabs?

1. Improve Product Page Organization

Custom product tabs help store owners break down large amounts of information into well-structured sections instead of cluttering the description area.

For example, you can create tabs for:
✔️ Product Specifications – List materials, sizes, or compatibility details
✔️ User Manuals – Provide downloadable guides or video tutorials
✔️ Shipping & Returns – Outline delivery times and refund policies

2. Enhance Customer Experience

A well-organized product page makes it easier for customers to find the information they need, reducing confusion and boosting confidence in making a purchase.

3. Increase Conversions & Reduce Returns

By providing clear details on features, warranties, and usage instructions, customers make informed purchasing decisions, which can reduce refund requests.

4. Add Multimedia Elements

WooCommerce Custom Product Tabs allow you to add:
✔️ Videos demonstrating product features
✔️ Image galleries showcasing different angles
✔️ Downloadable PDFs with in-depth details

How to Add Custom Product Tabs in WooCommerce

Since WooCommerce doesn’t offer custom product tabs by default, you need to use a plugin or custom code to add them.

Option 1: Using Plugins

The easiest way to add WooCommerce Custom Product Tabs is by using a plugin.

1. WooCommerce Tab Manager

A premium plugin that provides complete control over product tabs.

Features:
✔️ Create unlimited custom tabs
✔️ Assign tabs to individual products or product categories
✔️ Use a drag-and-drop interface for easy customization
✔️ Add images, videos, and shortcodes inside tabs

2. Custom Product Tabs for WooCommerce (Free Plugin)

This free plugin allows you to create custom product tabs easily.

Features:
✔️ Add custom tabs to individual products
✔️ Use the WordPress editor to format tab content
✔️ Save reusable tab templates

3. WooCommerce Product Tabs Pro

A premium plugin with advanced customization options.

Features:
✔️ Display tabs conditionally based on user roles
✔️ Import and export tab settings
✔️ Customize tab colors and styles

Option 2: Adding Custom Product Tabs with Code

If you prefer not to use a plugin, you can manually add custom tabs with a code snippet.

Steps to Add a Custom Tab via Code

Go to Appearance > Theme Editor in WordPress.
Open the functions.php file of your active theme.
Add the following code:

php

function add_custom_product_tab($tabs) {
    $tabs['custom_tab'] = array(
        'title'    => __('Custom Info', 'your-textdomain'),
        'priority' => 50,
        'callback' => 'custom_product_tab_content'
    );
    return $tabs;
}
add_filter('woocommerce_product_tabs', 'add_custom_product_tab');

function custom_product_tab_content() {
    echo '<h2>Additional Product Information</h2>';
    echo '<p>This is where you can add custom content like product care instructions, additional specifications, or user guides.</p>';
}

This will add a Custom Info tab to all product pages. You can modify the content inside the custom_product_tab_content() function.

Best Practices for WooCommerce Custom Product Tabs

1. Use Relevant and Useful Tabs

Avoid adding unnecessary tabs that might clutter the page. Stick to essential information like:
✔️ Technical Specifications
✔️ FAQs
✔️ User Reviews
✔️ Video Demonstrations

2. Keep Tabs Well-Structured

Use bullet points, tables, and headings to present information clearly instead of long paragraphs.

3. Optimize for Mobile Users

Ensure that custom tabs are mobile-friendly by testing them on different screen sizes.

4. Display Tabs Dynamically

If certain details apply only to specific products, use conditional logic to show tabs only when relevant.

5. Use Tabs for SEO Optimization

Custom product tabs can help improve SEO by providing rich content, such as FAQs, which search engines prioritize.

Examples of Effective Custom Product Tabs

Here are a few real-world examples of how businesses use WooCommerce Custom Product Tabs effectively:

1. Electronics Store

✅ Specifications Tab: Lists CPU, RAM, and battery life
✅ Warranty Tab: Shows coverage and service details
✅ Download Tab: Provides manuals and drivers

2. Clothing Store

✅ Size Guide Tab: Displays size charts and measurement tips
✅ Fabric & Care Tab: Provides washing and ironing instructions
✅ Return Policy Tab: Outlines the return process

3. Furniture Store

✅ Material Tab: Describes wood type, finishes, and durability
✅ Assembly Instructions Tab: Includes setup videos and PDF guides
✅ Delivery Tab: Shows estimated shipping time and costs

Conclusion

Adding WooCommerce Custom Product Tabs is a simple yet powerful way to enhance product pages, improve customer experience, and increase conversions. Whether you use a plugin or custom code, well-structured tabs can help organize product information and encourage confident purchasing decisions.