Introduction
You've written the perfect press release format, filled it with all the right information and sent it off. But what happens next? Does it go straight into a black hole? Does it get ignored by the media? Will they even see it at all? Fortunately for us, no matter how good our work may be, there are seven deadly sins that you should avoid in your efforts to get more attention for your company or product:
Paragraph 1: The Who, What, Where and When
Before you even think about writing the first paragraph of your press release template, it's important to know who you're sending it to. You should include a brief description of the newsworthy item and where it is being announced. For example: "The Foo Fighters will perform at the Grand Ole Opry."
Next, consider what type of venue or event will be hosting this particular show. For example: "Foo Fighters will headline Nashville's historic Ryman Auditorium on March 3rd." If possible, include details such as dates and times so that journalists can plan their schedules around them (this also helps build in some extra excitement). Finally, make sure that all relevant information about your company (such as contact info) appears somewhere within the body text before moving onto Paragraph 2—otherwise no one will know who you are!
Paragraph 2: The What Else
The What Else section is where you can include more information about the news. This is also when you can include a quote from the person or company involved in the news and/or an expert in their field.
Paragraph 3: The Why
The why section is a chance for you to tell your story and make the case for why your product or service is important. You want to provide some context about why this problem matters, what problem it solves, how it will help users, how they'll benefit from using it and so on.
Paragraph 4: More Important Information to Include
In this section of the press release sample, you should include a quote from someone who can speak to the importance of your topic. If you’re writing about an event or conference, it could be a speaker or attendee who is familiar with what you’re talking about. A good example would be if you were writing about how great it was at your last conference and included a quote from one of the attendees: “The food was amazing! We had so much fun dancing all night long…”
The "Quotes" Section
The quotes section is a great place to refer to the expertise of someone in your field. A quote from an expert can help set the tone of your release and make it more credible, so try and use quotes from people who are knowledgeable about the subject matter at hand. If you're interviewing someone for a story, it's okay to include their quotes as long as they're relevant and concise enough for readers' attention spans (and only if they've given their permission).
But don't put all your eggs in one basket—if there's no real-life customer using or recommending your product or service, then don't quote them either! It'll give off bad vibes if everyone thinks you're just making stuff up based on nothing but hearsay.
About Us Section
The About Us section is where you should provide contact information, including your name and email address. Also include a brief description of your company and its products or services. If you have any executives on staff, they should be listed as well.
Finally, make sure to include a brief description of who is responsible for the media release template itself (in this case: me).
Contact Information
Name: The name of your company, or the name of your product.
Title: If you have a position title, write it here. For example, Vice President of Sales and Marketing could be written as VP-Sales/Marketing or VPs-Sales/Marketing (if it's not clear what they're called).
Email address: You should have an email address for each person who will be receiving press releases from you. It's important that they have access to this account so they can respond quickly if there are any questions about their release or any other information related to it.
Phone number: You need a phone number where people can contact you if they have questions about anything related to their release or need more information about how releasing content works generally (e-mailing is best).
Your press release should be succinct and informative.
Your media release example should be succinct and informative. Keep it short, don't include personal information, and don't use quotes if they are not relevant to the story you're covering. If you have a list of facts at the end of your release that doesn't add anything new or unique, then cut them out (or paraphrase them).
Conclusion
The first version of your sample press release template should be short and sweet. The who, what, where and when should be covered in one paragraph. Next comes the why, which is another paragraph or two and then there are more details about the product or service being offered by your company. All of this information should be included at the bottom of each section in order to keep things simple while still giving readers enough information to know whether they want to contact you or not without having too many keywords searchable through Google AdWords (or other similar internet marketing tools). You can also use these same principles when writing blog posts on topics that relate back towards your website’s content; just make sure everything flows nicely! You don't want anything distracting from the main point at hand...and that's making an impression on those potential customers who will hopefully buy something from you—or even consider doing business with you down the road!
Get in Touch!
Website – https://www.pressreleasepower.com
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Email –contact@pressreleasepower.com
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